Actually, I was thinking their biggest stockholders are the nameless and faceless global elites in the 1%. They, along with people like George Soros, Bill Gates, et al, are the ones shoving the Great Reset down our throats, and the millions of $ that CNN loses every quarter is mere pennies to them.
CNN exists solely to push and promote the globalist agenda. Period.
Now that we live in a video driven society, having the NYT in print or on the web isn't a good enough source to reference when the Dim "news" outlets need something to reference. Thus, CNN provides video footage to reference so that Dims can sound educated to the low educated voters.