It is simply marketing, like woke Super Bowl halftime shows; they are trying to reach these groups to bring them in as customers/consumers. If they can’t pay themselves, the medical facilities will be paid via wealth transfers from us - but they have to get them in the door.
Yeah when the NFL outsourced the show to Jay-Z a couple years ago, I figured we wouldn't see any more white folks. Surprised to see Eminem in there...