Posted on 10/10/2022 4:26:52 AM PDT by Cronos
Director Nicholas Stoller: 'It's almost like people don’t know what’s good for them'
The writer/director previously delivered hits like “Forgetting Sarah Marshall,” “Get Him to the Greek,” “The Muppets” and “Neighbors.”
Now, with theatrical comedies on life support, Stoller is back with “Bros.” The gay rom-com follows two stubbornly single souls (Billy Eichner, Luke Macfarlane) who fall in love despite themselves.
And audiences are staying far, far away from the film.
The film infamously earned $4.8 million on its opening weekend, a far cry from its $22 million budget and reported $30-40 million marketing costs.
Hollywood news outlets have been wringing their hands over the film’s failure since last weekend. Now, the far-Left Hollywood reporter is asking Stoller and “Bros” co-star Guy Branum what explains the box office results.
Branum claims his marketing ideas were roundly rejected by Universal, the studio behind the film. Stoller struggles to process the movie’s commercial misfire, citing critical raves for the film (89 percent “fresh” at Rotten Tomatoes) and positive test screenings.
Eichner blamed the straight community for ignoring his film (he co-wrote the screenplay with Stoller). Stoller confirms Eichner’s comments, citing data privy to Universal. The dismal numbers still show most gay Americans chose other movie options last weekend.
The director trotted out other reasons for the film’s failure, including his assertion that Hollywood has “trained” audiences not to see comedy in theaters.
That’s certainly not true of the pre-woke era. Comedies routinely crashed the $100 million mark at the U.S. box office. Think:
“Bridesmaids” ($169 million) “The Hangover 1, 2 and 3” ($277 million, $254 million, $112 million, respectively) “Step Brothers” ($100 million) “Ted” ($218 million) “22 Jump Street” ($191 million) “Neighbors” ($150 million) “Pitch Perfect 2 and 3” ($184 million, $104 million, respectively) Stoller partially blames audiences for not seeking his film out.
“It is very strange just because the movie is so much fun. And as someone who makes comedies for movie theaters — or did until, I guess, this weekend — I love seeing comedies in movie theaters, and people do. It’s almost like people don’t know what’s good for them. [emphasis added]”
Stoller turned his wannabe franchise “Neighbors” into a woke affair, hiring two female screenwriters to bolster its feminist bona fides. That sequel, “Neighbors 2: Sorority Rising,” made $95 million less than its predecessor, killing the franchise in the process.
What the “Bros” director doesn’t realize is how the culture is to blame for “Bros” failure. Big screen comedies can no longer entertain like they once did. Even tepid fare like “Snatched” and “Get Hard” endure withering reviews for being “problematic.”
Stoller ignores how too many Hollywood stars alienate potential audiences. Eichner is a prime example, using his Twitter account and public appearances to excoriate anyone with whom he disagrees on politics.
Plus, audiences are exhausted by the Left’s weaponizing culture in every forum possible. That “Bros” trailer suggests the film is more of the same, mocking straight people, extolling an LGBTQ+ museum subplot and proudly sharing characters engaged in a “throuple.”
The “Bros” director’s comic timing remains on-point throughout his new film. He might want to step outside his Hollywood bubble, though, to understand why so many Americans, both straight and gay, didn’t line up to see “Bros.”
Straight guys ain't gonna watch this. Neither will most straight women. Gay women ain't gonna watch it either.
Who the heck thought this would make any money???
It will be a cold day in hell ….
they lost 10’s of millions on this.
good.
hit them where they were notice, their pocketbook and eventually they will stop or go broke.
Aside from Romance Comedy being the worst genre, inserting faggots magnifies the suck many, many times over.
Nick (may I call you Nick?), despite the incessant gaslighting, 95% of the population is still repulsed by the notion of fudge packing.
The more of this the better to see who they are. This movie was clearly released for just what happened. It was always about the response.
Apparently no lessons were learned from Top Gun Maverick when it comes to woke v. non-woke movies.
Tagline.
AND Luke 17:32
The commercial for this filth made me want to vomit.
But when dangerous things lose their excitement because they become commonplace...well, you see where this is headed.
Gayness is forced on us day and night. It has ceased being unique and is moving back into the company of generally disgusting things.
Gayness, stripped of its uniqueness, is naturally gross to heterosexual people (and that is most of us). On top of that, gayness is nothing but an obsession with sex (all sex, all the time). And too much of a good thing ruins that otherwise good thing.
Now there's a winning marketing strategy for you.
I was in the hotel a couple weeks ago and this commercial came on and I’m going, oh no, not this Satan-inspired recruitment evil.......
Let’s keep punching back at all the groomers out there.
Not I terested in this homosexual bull shit
Hey Dick, i know what’s good for me and it surely, is not going to see this crap!
One day soon the public will be FORCED to see movies like “Bros.”, vaccine-style, for “their own good.”
And like it.
“inserting faggots magnifies the suck many, many times over”
Agreed. It’s one thing for the general public to accept that gays don’t deserve to be mistreated, and another thing for the general public to enjoy watching gays in action.
“One day soon the public will be FORCED to see movies like ‘Bros.’”
In kindergarten.
Are opening weekends really this critical?
I can see this publicity of a failure first weekend being exactly a prop to bring attention to the film.
This should be the poster for GO WOKE GO BROKE.
Hollywood has forgotten that their job is to create entertainment, not indoctrination!
Entertaining movies first start with a good story, not a check list of WOKE agenda.
Hollywood also has not come to grip with the idea they are no longer the only game in down. Americans have a thousand ways to spend their (dwindling) disposal dollars, and by making bad movies they eliminate themselves from consideration.
The truth is, I hope they never learn and continue to spend millions on movies nobody wants to see. Sooner or later they will run out of other people’s money.
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