“Creative” in advertising has trends and popular memes — like anything else. It’ll wear off in a short while.
About when it gets Really Annoying is when it will suddenly fall by the wayside. And they’ll move on to something else just as stupid and annoying.
“About when it gets Really Annoying is when it will suddenly fall by the wayside.”
Then it’s past time. It’s been really annoying for at least couple of years.