You should have heard about them...
Newsguard has been a major player in censorship during Covid and it is part of GARM:
... “There is barely a billionaire Fortune 500 CEO, heavyweight philanthropist, government or woke nonprofit that isn’t associated with the WEF or the WFA.
In 2019, the WFA established the Global Alliance for Responsible Media, or GARM. Within months, the WEF adopted GARM as part of its platform for shaping the future of media, entertainment and culture. GARM is a cross-industry alliance that brings these mega-corporations – the advertisers – together with Big Tech companies like Meta, who owns Facebook and Instagram; Google-owned YouTube; the CCP’s TikTok; and even Snapchat and Pinterest.
This unholy alliance created something they call the Brand Safety Floor & Suitability Framework. Think of Brand Safety as a dog whistle for censorship. They say it themselves: The Brand Safety Floor means, “Content not appropriate for any advertising support.” In other words, if you publish content that violates these guidelines, you will be blacklisted from 90% of the advertising revenue in the marketplace....”
Newsguard? Even that name is an affront to the First Constitution.