Can Andy Warhol lend Levi's the right kind of cool?

Pittsburgh Post-Gazette ^ | August 30, 2005 | Cristina Rouvalis

[buzzyboop]

Can a dead avant-garde artist add cachet to an old comfy pair of jeans?

Levi Strauss & Co. hopes so.

The blue jeans giant is tapping Andy Warhol to sell $150 to $250 jeans and other sportswear embellished with dollar signs, Marilyn Monroe, Mao and other imagery.

The "Warhol Factory X Levi's" are an attempt to lure away young consumers who think nothing of dropping a cool $200 on a pair of Diesel, Frankie B. and Joe's Jeans. Through its licensing agreement with the Andy Warhol Foundation, the status-symbol jeans and tops will be in high-end stores in the spring.

[buzzyboop]

Worth a barf or two. Hmmm, wasn't there a chimp's painting that outsold Warhol's at an auction? Maybe that's cool...

[Rodney King]

Who are these morons who spend so much money on jeans? I splurge when I buy a pair of Wrangler 30X jeans on sale.

[atomicpossum]

Can you sell crap for $$$ to shallow idiots concerned with 'style'? Heck yes, you can.

[ncountylee]

Do they come with a sodomite 'trap' (back) door?

[pissant]

Andy Warhol was a talentless disgrace. And since Levi's shut all of their US factories, I won't buy them anyway!

[Brainhose]

A fool and their money are soon parted.
If these people are soft enough to spend 200 clams on a pair of Jeans, then I say God bless the person who is willing to sell them. They're not going to get one red cent from me.

[cowboyway]

And since Levi's shut all of their US factories, I won't buy them anyway!

Same here. Started wearing Cinch jeans. I think they are made in the USA, but I won't be able to verify that until tonight.

[pissant]

Try Pointer jeans.

[youthgonewild]

Please don't tell me he's also going to endorse Campbell's soup.