Posted on 06/08/2006 11:32:43 AM PDT by Mr. Blonde
College life is not just about drinking beer. In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, New Jersey-based Student Monitor. Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" -- more than any other item in a list that also included text messaging, bar hopping and downloading music. In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities. This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in." The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 -- by the Internet, said Eric Weil, a managing partner at Student Monitor. Though beer might soon regain its No. 1 spot, as it quickly did a decade ago, the iPod's popularity is still "a remarkable sign," Weil said. "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses." Student Monitor conducted the survey the week of March 6, interviewing full-time undergraduate students at 100 U.S. colleges. The margin of error is plus or minus 2.3 percentage points.
(Excerpt) Read more at cnn.com ...
iPods more popular than beer in college ping.
Maybe the respondents were all drunk when they answered the survey.
I don't know about drunk, but I would believe hung over.
I'm a rebel. I refuse to buy an iPod.
Yeah, nothing beats a good-old fashioned cassette tape walkman eh?
Pretty sad. Girls would have been my top pick.
I think that falls into beer related activities. But you also have to remember women outnumber men on college campuses now so I doubt they are highly interested in women.
I've been wanting a music player, but not one by Apple. I already have an iMAC, which I loathe and detest. If I ever buy another Apple product, you have my permission to shoot me. Apple sucks eggs.
Then just send me the iMac. I love my Powerbook.
Duplicate iPod>Beer thread... PING
I love my video iPod. If this survey is true, loving their pods more than beer is alright.
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