They might generate a little more interest and support if they would avoid using stupidly inappropriate terminology such as "the ecosystem around it"...
That’s their sacred “community” they’re talking about. Their motto is “give to the code and the code will give to you”.
http://www.mozilla.org/banners
Meh, I have seen experienced MCSE’s use that term when talking about a Microsoft environment its pretty common usage in many fields..
I think if they really wanted to generate interest they would have an extension contest for Thunderbird right now its pathetically light on extensions which are one of the things that have helped propel Firefox to it present position as the #2 browser in the world.