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Jay Severin's suspension drags on ...
Ch 2 Boston ^ | 05/22/09 | WGBH-TV 2

Posted on 05/23/2009 9:06:31 AM PDT by raccoonradio

WTKK's Jay Severin was suspended three weeks ago and there is still no official word when or if the controversial talk show host will be back on the air. Why is the fate of Severin's career being treated so mysteriously?

TOPICS: Miscellaneous
KEYWORDS: beatthepress; jayseverin; talkradio; wtkk
Emily "Thanks Dad" Rooney, once a part of the Severin show, and her panelists discuss the ongoing suspension of WTKK talk host Jay "Don't Shoot, Don-O!" Severin (ha; you recall the recent flare up between Jay and Imus. Imus himself has had to deal with things like sponsor boycotts after the Rutgers comments--and he got kicked off, only to wind up at WABC Severin's sponsors are being asked to boycott him)

The word is that WTKK may take him back but his salary ($1 mil/ yr) could be reduced (his ratings have suffered especially recently with the introduction of Personal People Meters, so they'd want to cut expenses) and he may have to broadcast from their studios in Boston (next to the Boston Globe-Democrat building) under the watchful eye of management, rather than from his home on the North Shore. And he may have to tone it down.

Just remember, liberal talk hosts have never "crossed the line" (/ sarcasm)

1 posted on 05/23/2009 9:06:31 AM PDT by raccoonradio
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To: raccoonradio

See the 6 min segment

2 posted on 05/23/2009 9:07:02 AM PDT by raccoonradio
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To: raccoonradio

what was the offense; I agree with you, what’s David Shuster still on the air at all with his sophomoric sexual innuendo over the tea parties ?

3 posted on 05/23/2009 9:14:51 AM PDT by gusopol3
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To: raccoonradio

Conservative blogger Brian Maloney’s take on this (what follows is all by him)

Severin: Not Quite Forgotten

by Brian Maloney, May 23rd, 2009 at 10:35am

Considering the brutal media climate that exists today, Jay Severin’s disappearing act is all the more puzzling: wouldn’t he fight to keep his job?

The answer is that by remaining quiet, Severin hopes to preserve his gig, hoping the negotiations will succeed behind the scenes.

But there’s one serious side effect: with each passing day, listeners forget a bit more and are introduced to any number of potential replacements.

Clearly, WTKK owner Greater Media has introduced a scare tactic or two into the mix, one being the potential addition of syndicated wishy-washy Philly weirdo Michael Smerconish. He may not be very good, but can be added without cost, while Jay’s return will require big money, even with a substantial pay cut.

On WGBH’s Beat The Press, panelists spent a portion of yesterday’s show discussing his fate. While it’s always humorous to get the establishment elitist’s perspective on commercial talk radio (calling Obama a “socialist” is apparently seen as extreme, for example, even as he effectively nationalizes auto manufacturers and banks), they did have a few interesting points.

Host Emily Rooney said she believed there were serious negotiations for his return underway, with a string of potential conditions attached, including a possible change in compensation, an end to home broadcasts, managerial oversight of his content and the kitchen sink thrown in for good measure.

Clearly, Greater Media is dropping hints as to its next move, but has picked a strange venue to do this.

In other words, a host who is generally boring except for occasional spurts of inflammatory language would be neutered. Welcome to the Jay Severin snoozefest! How will that fare under the people meter?

During the segment, one particularly interesting tidbit was the bizarre idea that Severin’s insults and slurs had actually chased away WTKK listeners, leading to the listenership drop. The introduction of electronic ratings has hurt the station badly across the board.

As its overall lineup, marketing and imaging remain a muddled mess, Jay talking about Mexicans and condos is NOT a factor. If this isn’t clear to every manager inside the company, it’s time for heads to roll.

But WGBH panelist Dan Kennedy’s point is correct: despite hosting a local show, Severin has mostly avoided local issues.

At the end of the day, Severin just isn’t all that entertaining, while WTKK absolutely doesn’t have a Plan B. Returning him at perhaps one-third of his current salary or less is probably an agreeable compromise.

And all of this has worked to confuse the real issue: Greater Media probably can’t afford his salary and may not want to say so for reasons related to Jay’s contract language.

4 posted on 05/23/2009 9:21:25 AM PDT by raccoonradio
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