[aruanan]

The Seattle-based company will begin selling a "ready brew" coffee called Via at all of its U.S. locations in a move designed to tap a growing market for instant coffee.

This is an old, old, old story. I've been drinking Via for a long time. I kept it for emergencies. It tastes great, but I need to use two of them for my normal size coffee quantity. That makes it about as expensive as just getting a venti size coffee. The quality, though, is very good. And it's way, WAY better than Nescafe.

[RayChuang88]

And it's way, WAY better than Nescafe.

If you're talking regular Nescafé brand instant coffee, I agree. Taster's Choice is another matter--it's a far smoother-tasting instant coffee than what you normally get from cheaper brands.