Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Arm Chair Reaches 98,268 Feet in New Toshiba Commercial (Video)
Gizmodo.com ^ | 11/16/09 | Danny Allen

Posted on 11/16/2009 6:38:49 AM PST by Reaganesque

The latest object to shoot high-def video from the edge of space is…an arm chair. To promote its REGZA SV LCD TVs (LED backlight, local dimming), Toshiba trekked into the Black Rock Desert with a helium balloon. Watch the result:

Click here to go to page with video.

This is the first part of the ad. The second half for their Satellite T Series ULV laptops will come out next year. [Toshiba UK via Engadget]

Facts about the shoot:

• The shots were taken at a staggering 98,268 feet above the earth using Toshiba's own cameras

• To reach the altitude required and to conform with Federal Aviation Administration regulations, the weight of the rig had to be carefully managed to a weight of no more than four pounds

• Tied to the rig was a specially created full-sized model chair made of biodegradable balsa wood – the chair was made by a company called Artem and cost about £2,500

• Launch coordinates of the rig were - 119 degrees, 14 minutes by 40 degrees, 48 minute (12 miles North-East of the town of Gerlach, Nevada)

• The quality of the footage from the Toshiba IK-HR1S cameras was: 1920x1080 pixel count; 1080i @ 50hz; 100 Mbps

• The temperature dropped to minus 90 degrees when the chair reached 52,037 feet

• The chair took 83 minutes to reach an altitude of 98,268 feet where it broke and took just 24 minutes to fall back down to earth with the rig.


TOPICS: Arts/Photography; TV/Movies; Weird Stuff
KEYWORDS: chair; commercial; nasa; space; television; toshiba
I'm not sure how to take this. One the one hand, its a really cool picture but on the other, what an amazing waste of cash. Well, it wasn't my money so, who cares? Now if they could put someone IN the chair...
1 posted on 11/16/2009 6:38:50 AM PST by Reaganesque
[ Post Reply | Private Reply | View Replies]

To: Reaganesque

First reports said that a six-year-old boy was sitting on the chair as it ascended, but he was later found in an attic.


2 posted on 11/16/2009 6:41:07 AM PST by ClearCase_guy (Play the Race Card -- lose the game.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Reaganesque

I don’t get it. Where’s the camera? And where’s the tether from the chair to the baloon?


3 posted on 11/16/2009 6:42:26 AM PST by Pessimist (u)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Reaganesque
what an amazing waste of cash.

It was for a commercial. That is nothing compared to what some superbowl commercials cost.
4 posted on 11/16/2009 6:43:48 AM PST by TalonDJ
[ Post Reply | Private Reply | To 1 | View Replies]

To: ClearCase_guy
Going to the kitchen to get a beer is problematic.


5 posted on 11/16/2009 6:45:14 AM PST by Tijeras_Slim (Live jubtabulously!)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Pessimist

You can see it all in the video.


6 posted on 11/16/2009 6:45:19 AM PST by cripplecreek (Seniors, the new shovel ready project under socialized medicine.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Reaganesque

Oh, now I see. Watch the video. It’s pretty cool. Looks like monofilament line is the tether to the chair. It’s visible in some of the shots.


7 posted on 11/16/2009 6:45:35 AM PST by Pessimist (u)
[ Post Reply | Private Reply | To 1 | View Replies]

To: TalonDJ

That’s one mighty expensive 6 inch chair.


8 posted on 11/16/2009 6:49:58 AM PST by cripplecreek (Seniors, the new shovel ready project under socialized medicine.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Reaganesque
biodegradable balsa wood

As opposed to that non-biodegradable Balsa wood? ALL WOOD IS BIODEGRADABLE!!!

9 posted on 11/16/2009 7:11:02 AM PST by Malsua
[ Post Reply | Private Reply | To 1 | View Replies]

To: Malsua
As opposed to that non-biodegradable Balsa wood? ALL WOOD IS BIODEGRADABLE!!!

But this wood is better for the environment, because it's also organic.

You can tell it's organic because it costs about $3000 and organic wood is more expensive.

10 posted on 11/16/2009 7:15:16 AM PST by dead (I've got my eye out for Mullah Omar.)
[ Post Reply | Private Reply | To 9 | View Replies]

To: ClearCase_guy

ROTFLOL!! Winner!!


11 posted on 11/16/2009 7:19:15 AM PST by gimme1ibertee ("In a time of universal deceit,telling the truth becomes a revolutionary act"-G. Orwell)
[ Post Reply | Private Reply | To 2 | View Replies]

To: AdmSmith; Berosus; bigheadfred; Convert from ECUSA; dervish; Ernest_at_the_Beach; Fred Nerks; ...
To reach the altitude required and to conform with Federal Aviation Administration regulations, the weight of the rig had to be carefully managed to a weight of no more than four pounds

12 posted on 11/16/2009 6:15:36 PM PST by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Las Vegas Dave; KevinDavis

Should have used an old toilet, planted with geraniums.


13 posted on 11/16/2009 6:19:52 PM PST by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SunkenCiv
Or you could use this toilet!!!

Regards

alfa6 :>}

14 posted on 11/16/2009 6:34:36 PM PST by alfa6
[ Post Reply | Private Reply | To 13 | View Replies]

To: alfa6

What the...

Why???


15 posted on 11/16/2009 9:16:02 PM PST by NucSubs ( Cognitive dissonance: Conflict or anxiety resulting from inconsistency between beliefs and actions)
[ Post Reply | Private Reply | To 14 | View Replies]

To: NucSubs

At the time IIRC, There was a shortage of bombs and to maintain sortie rate planes were being sent off with less than a full bomb load.

Try here...

http://midwaysailor.com/midwayva25bomb/

Regards

alfa6 ;>}


16 posted on 11/17/2009 2:46:13 AM PST by alfa6
[ Post Reply | Private Reply | To 15 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson