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A Battle for the Future Is Getting Personal ( Apple & Google )
The New York Times ^ | March 12, 2010 | By BRAD STONE and MIGUEL HELFT

Posted on 03/13/2010 9:19:09 PM PST by Ernest_at_the_Beach

IT looked like the beginning of a beautiful friendship.

Three years ago, Eric E. Schmidt, the chief executive of Google, jogged onto a San Francisco stage to shake hands with Steven P. Jobs, Apple’s co-founder, to help him unveil a transformational wonder gadget — the iPhone — before throngs of journalists and adoring fans at the annual MacWorld Expo.

Google and Apple had worked together to bring Google’s search and mapping services to the iPhone, the executives told the audience, and Mr. Schmidt joked that the collaboration was so close that the two men should simply merge their companies and call them “AppleGoo.”

“Steve, my congratulations to you,” Mr. Schmidt told his corporate ally. “This product is going to be hot.” Mr. Jobs acknowledged the compliment with an ear-to-ear smile.

Today, such warmth is in short supply. Mr. Jobs, Mr. Schmidt and their companies are now engaged in a gritty battle royale over the future and shape of mobile computing and cellphones, with implications that are reverberating across the digital landscape.

In the last six months, Apple and Google have jousted over acquisitions, patents, directors, advisers and iPhone applications. Mr. Jobs and Mr. Schmidt have taken shots at each other’s companies in the media and in private exchanges with employees.

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Computers/Internet; Music/Entertainment
KEYWORDS: apple; fragments; google; hitech; hubris

1 posted on 03/13/2010 9:19:09 PM PST by Ernest_at_the_Beach
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To: ShadowAce

fyi


2 posted on 03/13/2010 9:23:52 PM PST by Ernest_at_the_Beach ( Support Geert Wilders)
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To: Ernest_at_the_Beach

The phone market shall come together to one final dominant player just like the resturaunt market has come together under the dominance of, ummm well ... it is and will be the same. Because everyone wants the same thing out of a phone just like they want the same food.


3 posted on 03/13/2010 9:31:51 PM PST by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: MrEdd

Well,...it will be interesting to see how this all works out...gonna get interesting.


4 posted on 03/13/2010 9:39:59 PM PST by Ernest_at_the_Beach ( Support Geert Wilders)
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