Five Words: Lord of the Rings Freaks.
One Acronym: LARP. Do a web search.
People not having a personal grounding in their lives fall prey to all kinds of nonsense, much of it devised by the Enemy who hates them and wants them eternally dead. Goth/Twilight/Gay/Lesbo/Wiccan/Witch/Warlock makes for a really happy lifestyle, don't it?
I met a young lady today while getting my car fix, she had a bumper sticker that said “Pagans make better lovers”. I should have offered to test the theory. She also had an 0bama in 08 window banner - barf.
Actually, most of it is very demonstrably devised by for-profit companies who love the fans' money and want them eternally alive and buying the endless stream of obsession-feeding junk that said companies are spewing out to induce the fans to hand over their money.