The (Monroe, LA) News-Star has also gone ‘Facebook.’ It must be a Gannett thing. They claim the anonymity of the old system was not ‘fair’, etc, etc.
It’s about money. They get a cut from Facebook for the linkup.
They don’t get a cut from fb. That’s absurd. I am a developer and it’s part of their free sdk. It’s literally a drop in block of code that makes the page easier to administrate.