Posted on 02/23/2012 10:08:28 AM PST by ShadowAce
With tech companies abandoning the proprietary Flash and Silverlight media players for HTML5, it was inevitable somebody would try to inject DRM into the virgin spec.
Microsoft, Google and Netflix are that “somebody”, having submitted a proposed modification to HTML5 to the World Wide Web Consortium (W3C) for “encrypted media extensions”.
Their proposed addition, detailed here and picked apart here, has drawn a flat rejection from HTML5 editor and Google employee Ian Hickson, who’s called the encrypted media extensions unethical.
Hickson wrote in response to Microsoft’s Adrian Bateman who floated the proposal on Monday: “I believe this proposal is unethical and that we should not pursue it.”
Bateman drew fire by revealing Microsoft, Google and Netflix had been working on an API to enable encrypted media in HTML “that we think can be implemented in all browsers and support any container/codec and content encryption without making major changes to the HTML Media element specification”.
Batemen said “many” content and application providers reckon they can’t use the <audio> and <video> elements in HTML5 because they “lack robust content protection”.
Hickson responded that the companies’ proposal doesn't provide robust content protection either, so it would not address this issue “even if it wasn't unethical”. Hickson didn’t elaborate on what he meant by unethical.
The video and audio tags in HTML5 offered the prospect of delivering media online in a vendor-neutral format. Traditionally, video and music were added to a web page via a plug-in, such as the proprietary Flash, QuickTime and Silverlight from Adobe. Apple and Microsoft use compression and decompression codecs such as the equally proprietary and patent encumbered H.264, co-authored by the two firms among others. Open sourcers fell back on the patent-free Ogg Theora.
The benefit of players such as Flash, QuickTime and Silverlight – to media companies, at least – has been it's possible to control who sees your stuff based on factors including region and payment. When it was developing Silverlight, Microsoft made a big deal about adding DRM and when shunting Silverlight aside for HTML5 a lack of similar controls was raised as a source of concern.
The attempt to claw back the safety of DRM - digital rights management aka copy protection - should come as little surprise.
But what about the presence of Google and Netflix? Google is no friend to Microsoft or H.264, and in 2010 open sourced the VP8 video codec to free the web from H.264. Netflix, meanwhile, is not a tech company and is what’s known in “the biz” as a customer and is also far smaller than Microsoft or Google.
Google’s problem is YouTube and Google TV. Google might like VP8 philosophically, but - to our best knowledge - hardly anybody is using it.
Instead, the majority of content on YouTube is built for Flash and this will be played via Google TV. If Steve Jobs was right, HTML5 will supplant Flash. Google can’t afford to upset the corporate makers of film, TV and music on YouTube by making it impossible to let them control the distribution of their content.
Netflix, meanwhile, is trying to grow an online streaming business out of its original DVD rental service. Netflix was an early Silverlight adopter and must now recognise the future is HTML5 thanks to Microsoft’s acceptance of the Jobsian vision. It, like Google, will want to stay on the right side of media producers.
As an interesting footnote, Netflix chief executive Reed Hastings also sits on the Microsoft board.
Microsoft’s Bateman has tried to bulletproof the encrypted media extensions proposal by saying: “No ‘DRM’ is added to the HTML5 specification, and only simple clear key decryption is required as a common baseline.”
It’s typical for IT vendors to adopt standards and then extend them in their own software. However, the extensions Microsoft, Google and Netflix are proposing, though, could become enshrined as an official W3C standard that’s supposed to be vendor neutral. ®
“If Steve Jobs was right, HTML5 will supplant Flash.”
HTML5 support is not yet robust enough or fast enough
to supplant Flash on many embedded platforms.
Steve Jobs was right.
maybe. it sure would simplify development of large apps.
flash has serious problems with localization and especially
with mixed-mode language support (RTL and LTR strings used on the same form for example). Try to do Arabic and English in the same form using the same text controls - not straightforward.
Amazon, iTunes, Walmart and others have discontinued or not adopted digital rights management(DRM) for music. Is has been largely unsuccessful to prevent pirating.
The real problem with DRM is what happens when the vendor you bought the music, video or app from goes out of business or decides to no longer support that part of their business? DRM prevents customers who legally purchased the video/music from copying it and playing it on other platforms. In effect your purchase of the music or video is only valid for as long as the vendor who sold it continues to exist and support it’s playback.
Arabic interests me as much as writing a string based on dog language. bow wow.
blanket hatred against classes of people is not an American value.
wake up.
Funny. That was about my first thought as well.
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