Posted on 03/28/2012 9:23:07 PM PDT by nickcarraway
The new Sprinkles Cupcake ATM in Beverly Hills has been hyped up for a few weeks now. More details in Average Betty’s video post here. But would the crazy-cool idea for an ATM that dispences freshly baked cupcakes actually be successful? Would the cupcakes be tasty and moist? How many flavors would there be to choose from? Well after my visit to the ATM this weekend to pick up a few vegan red velvet cupcakes with my husband – I can give you my review of the experience..
My First Cupcake-Run at the 24-hour ATM. We were leaving Saturday brunch at Le Pain Quotidien across the street from Sprinkles and noticed a duo of long lines. One line was the usual long line for Sprinkles Bakery and one for the ATM. It was finally open! The line whipped up the block – a flurry of LA folks all huddled together in their spring coats on an unusually brisk and breezy day.
It was hilarious how seemingly every person who made it to the front of the line to oder ATM cupcakes had to take a cell phone photo of themselves posing with cupcakes in hand. ATM in the background. Including me.
How it works. You step up to the machine and scroll through a touchscreen list of flavors. Many to choose from. A gluten free option. And a vegan one as well. The vegan red velvet.
After swiping our credit card a fun little musical graphic appears on the screen and one at a time those cupcakes pop out in a roll-around slot – perfectly packaged in a Sprinkles cardboard box.
Ingredient Check! Since I was only interested in the vegan cupcake – I emailed Sprinkles to make sure the cupcake was indeed vegan – even the bright red food coloring. I did this because the color of the cupcake was super bright and authentic. While they said their actual cupcake ingredient list is confidential – they assured me that the food coloring is natural and certified vegan. Hooray!
The one problem for big groups is that you have to purchase one cupcake at a time.
The machine stocks up to 600 cupcakes – to last over night. Yes, this is a 24-hour ATM. Sprinkles vegan cupcakes at 3am? Probably never, but I just love to know that I can!!
You can follow the Sprinkles ATM and Sprinkles Bakery on Twitter! @Sprinkles @CupcakeATM
Wow, what a farce. I actually thought this might make the cupcakes to order, but was curious as to how, since no one would want to wait the 20 minutes for them. Now I see.
Paint a vending machine pink, and stock it daily, and you too, can have people wait in line a block to use it. Big whoop.
Sprinkles makes goooooood cupcakes. Baked from scratch.
What idiots. An ATM is an automatic teller machine. From tellers you withdraw or deposit cash.
That is a vending machine. A machine from which you can purchase products.
The automat is making a comeback.
The automat is making a comeback.”
My thoughts exactly. She talks like this is something new and original. We used to buy sandwiches and all sorts of stuff in the “olden days” this way and they were everywhere. Guess the difference is we didn’t use a credit or debit card, just plain old cash.
A vegan muffin — how very chic.
They’ll go for anything in LA (for a little while). How long is the line for insulin?
Vegan?? How do you eat a plastic cupcake?
an ATM that dispences freshly baked cupcakesTea, Earl Gray, hot ping.
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