“New Coke”
I’ll say no more.
The New Coke is often derided as a massive screw up, in fact, it was an incredible and resounding success.
At the time Coke was a stagnant product, the Pepsi Challenge was stomping it hard in TV ads and was the hip up and comer against Coke which was viewed as an ancient brand with no real loyalty.
The second they announced it the backlash was huge. The nightly newscasts picked it up, it was the front page of every newspaper in the country, feature stories in every magazine known to man. All in support of a product that was seemingly off the radar in most people’s mind.
The quick backtrack on the concept made people think about Coke and not take it for granted. Shortly after that Coke Classic stomped Pepsis growth trend cold like a German winter offensive in Russia.
Now when you look at where the two companies are its pointless to argue. Coke won and won big, or is winning big.
The New Coke in a military sense was a military feint followed by a knockout blow from the opposite flank.
Yeah, but Coke’s still number one. “New Coke” is a most overrated mistake.