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It depends what is being done for the $3k. A lot of people on here say that the software is free, so you shouldn’t have to pay anything to have it set up. They are not correct. I can almost guarantee you that none of them have their sites setup correctly (or get any meaningful traffic).

Also, you need to think what your goals are. What does your website do? Are you ranked anywhere for keywords that you want to preserve? Will you be preserving the link structure, or at least redirecting to the new content pages so that you don’t take a dive in the rankings when you switch?

The point is, yes you can probably get wordpress setup yourself in about 30 minutes or so, but you will not probably pick out the best combination of plugins to use with the site for your application ... (there are over 100,000 plugins)

Pick the correct link structure for your posts and pages.

Adequately secure the site from sql injection attacks, insecure plugins, form spam etc

Make the correct changes to the Wordpress code to make it SEO friendly.

Correctly implement your analytics and tracking code.

Automate your internal linking structure.

Automate and secure your RSS feeds.

Correctly limit the ip ranges that can access your site.

Correctly rewrite your robots.txt

Correctly reprogram the rel links in Wordpress to be more Google friendly. (HINT: out of the box, Wordpress can hurt your ranking because of recent changes to the way Google uses rel=next and rel=prev tags which are coded throughout wordpress.)

In short, you get what you pay for, just ask them to outline exactly what you are paying for bring it back here for a look.