Maybe they learned a math lesson ... queers 3% is a minor part of the overall market ... 97% is bigger than 3%.
I keep wondering why a business establishment would support any cause...except for the cause of maximizing profit to their investors by providing desirable products at reasonable prices?
When a company tries tricks such as this - even tricks which I might not disagree with - it shows me that their so-called “executives” do not have their eyes on the company direction.
I keep thinking of Bill Gates, who’s shoddy (and sh**ty) products caused far more monetary damage to his unfortunate customers than has his so-call “charities” which amount to pretty much nothing.
J.C. Penney has been a Texas-based corporation for several decades now. It’s long overdue for them to adhere to Texas values (pro-God, pro-life, pro-gun and pro-military) in their marketing message. Better yet would be to add a sporting goods department with an outstanding selection of guns. With Americans increasingly on the alert due to government tyranny, JCP can regain much goodwill by stocking arms to demonstrate a commitment to freedom and liberty.
Closer to 1% if even that, than 3%