It’s not as though anyone actually believes zombies are real (huge retail market for the Z-prepared notwithstanding), but this looks like the only way to get through to a callused audience.
Zombies = undead = pretty scary
Zombies being slow but persistent..scarey
Zombies much faster and absolutely requiring a head-shot-stop...scarier
Zombies proportionally running and swarming like soldier ants (a primal fear), resistant to all but complete immolation or being ‘blowed up’....much scarier
No art intended, just a movie....$$$$$ to make, but just another movie.
YMMV
I saw the original Romero zombie flicks once as a kid, nightmares for months. So I am totally going to be terrified while watching this movie. It will be great! Most movie monsters just aren’t that scary anymore.
I see real zombies all the time. They are shuffling slowly down the street, J walking, and aimlessly wandering through parking lots. The bus stop is a popular gathering site.