I'll admit that I didn't see the connection until your post.
However, in addition to muting or changing the channel whenever I hear it, I've been thinking about complaining to K-Mart about the obnoxiousness of the ad.
And it's on a variety of channels that I didn't think it would be worth targeting.
I can’t hit mute fast enough on it.
Do it. I've sent three e-mails to K-Mart telling them how sick at my stomach that particular ad campaign makes me. They responded to the first two by talking about how "tongue-in-cheek" humor is an effective marketing tool. I wrote back that I failed to see any humor -- tongue-in-cheek or otherwise -- about encouraging 8-year olds to be gangster rappers. They haven't yet responded to my third e-mail and I don't expect a reply. So by all means, complain.
Scouts Out! Cavalry Ho!