Why are the, ‘powers that be’ INSISTING on killing ALL of my childhood memories? LOL! (This one deserves to die!)
http://www.youtube.com/watch?v=KJXzkUH72cY
^^^ Hey! Did ya notice the woman working the counter is one of those ‘lifers’ in her 30’s who can’t get a job anywhere else and DESERVES $15.00 an hour just for showing up?
*SMIRK*
I think that entire “Have it your way” was an attempt by Burger King to highlight the differences in their manufacturing process from those at McDonalds.
At that time, McDonalds used a flat griddle surface to cook hamburgers and their process was essentially a “batch” process. You would put down a dozen burgers on the grill all at the same time, and let them cook while you prepared a dozen buns to receive the burgers. They had special paddles that allowed you to do some of the dressing operations a dozen at a time. When you special ordered at McDonalds, they could pretty much have to start to process of cooking a burger just for you because a special order would rarely come in at just the right time in the bun dressing process, and it took a good five minutes or more to get your meal.
I think McDonalds eventually responded to the “slow custom order” criticism, but I don’t know what process change they implemented to address it.
Burger King, on the other hand, used or still uses a conveyer belt type grill in a continuous manufacturing process. Burgers are put on the belt one after another rather then in a batch of a dozen at a time. They would always have burgers in varying states in the cooking process, so it was easy for them to customize your burger as it came out of the grilling machine. It’s this cooking method that also gives the BK burger its “grilled” type flavor and the burger doesn’t sit in its own grease while it is cooking - unlike at McDonalds.
Always interesting how the marketing types try to present the work of the engineering types - this one was particularly creative I thought.