They can afford it because they raised the price of their coffee over 100%. They make good coffee...I used to buy it online for around $7 for 12 oz...now its $15 for 12 oz. Needless to say we dont drink Tim Hortons coffee anymore.
They say its the cost of beans, but none of the others who use the same beans have had their prices soar.
Tim may come back from the dead and cross-check them for that.