If you own a Business and you don't want to serve anyone for any reason, that should be your Right as a Sovereign American Citizen.
If someone doesn't want my Business because I'm Italian, I go to the guy that loves his Italian Customers and the Money they bring him.
The Gun to your Head idea that the Civil Rights Act instituted is clearly Unconstitutional, but here we are, the PC States of America.
“I got in a bit of trouble here when I suggested that the Bill of Rights should only have pertained to Government Institutions, not Private Businesses.”
Do you mean the Civil Rights Act rather than the Bill of Rights? If so then that is the same view as Barry Goldwater in 1964. And Ronald Reagan was one of Goldwater’s most ardent supporters.
Conservatives believed that individuals had the right to believe and behave as they wished. Liberals were more authoritarian and wanted to be able to control everyone. They succeeded so well we now have a lot of today’s “conservatives” singing the praises of the crowning achievement of Great Society liberalism.