Posted on 02/24/2016 6:51:52 AM PST by dennisw
Few things are as painless to prepare as cereal. Making it requires little more than pouring something (a cereal of your choice) into a bowl and then pouring something else (a milk of your choice) into the same bowl. Eating it requires little more than a spoon and your mouth. The food, which Americans still buy $10 billion of annually, has thrived over the decades, at least in part, because of this very quality: Its convenience.
And yet, for today's youth, cereal isn't easy enough.
On Monday, the New York Times published a story about the breakfast favorite, and the most disconcerting part was this:
Almost 40 percent of the millennials surveyed by Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it.
The industry, the piece explained, is struggling -- sales have tumbled by almost 30 percent over the past 15 years, and the future remains uncertain. And the reasons are largely those one would expect: Many people are eating breakfast away from the home, choosing breakfast sandwiches and yogurt instead of more traditional morning staples. Many others, meanwhile, too busy to pay attention to their stomachs, are eating breakfast not at all.
But there is another thing happening, which should scare cereal makers -- and, really, anyone who has a stake in this country's future -- more: A large contingent of millennials are uninterested in breakfast cereal because eating it means using a bowl, and bowls don't clean themselves (or get tossed in the garbage). Bowls, kids these days groan, have to be cleaned.
"Convenience is the one thing that's really changing trends these days," Howard Telford, an industry analyst at market research firm Euromonitor, said last year.
(Excerpt) Read more at washingtonpost.com ...
Better to spend 10 bucks on a coffee and pastry every morning at “race together” Starbucks and complain about lack of a living wage.
A whole Babel?
Every time I eat Babels my spelling goes to crap.
I’m a Realtor and I rarely have buyers in their 20’s that want a single family home. They want a condo etc because they don’t want to be bothered with yard work and upkeep.
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I can’t blame these kids. They know they are going to spend every waking moment working to pay off the federal government’s debt.
Because cereal is overpriced, underflavored, not filling, and nutritionally no better than the box it came in?
I tried Pop Tarts not long ago. One was enough. I fed the rest to the dogs.
Just call them the pop tart generation ...and mommy isn’t around anymore to clean up after them
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I think their parents are actually the first pop tart generation, considering they were introduced in 1964.
It’s ok, cheer up, DLC coming the end of March.
Also, no group of food has suffered downsizing inflation more. That 16oz box for $3 eight years ago is now 12.452oz and falling daily.
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Anybody who thinks that “air is free” has never bought a big bag of potato chips.
I still eat oats and Cream of Wheat for breakfast.
That’s what we ate as kids since we couldn’t afford cereal.
Apparently a “babel” is what quick correct turns a fat-fingered “bagel” into.
It keeps spelling Trump’s wife as “malaria” or “melanoma” depending what I screw up.
When we were kids they were really good. When they were in the toaster they smelled like pie baking.
They came out with different flavors and icings but the crust isn’t as good.
No more lard in the crusts and no more real sugar in the fillings, so they are like eating cardboard. :-(
My stepdaughters and sons admit to rarely watching the news. But they know everything about the world of music, movie, and tv entertainment.
Why no discussion of the Paleo food movement and the resulting millenniums aversion to refined carbohydrates?
Most of the cereal in the stores is basically candy.
I don’t watch the news, or read newspapers. I sit in front of an internet connected computer all day and go to places like this. TV news has never been a valid source of information, newspapers are behind the technical bell curve. One can easily be very well informed now and never expose yourself to newspapers or TV news.
But I get the feeling many young people don't pay much attention to any non-entertainment or non-sports news. I have no hard facts to back me up...just anecdotal evidence. I'd like to be proved wrong, but I don't think I am.
She needs to stay out of the sun.
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