Sigh. I was actually looking forward to this.
Target is learning much the same right now.
A recent Star Wars novel trilogy is LOADED with gay characters. It's author Chuck Wendig went on an insane tirade against Christians and others who didn't like it. Incidentally his novels are HORRIBLE. Has nothing to do with the "diversity", they are just very bad novels. But to say that aloud is invite condemnation of being a homophobe (that's what the author and others have implied).
It wasn't as prominent in the third novel which just came out. Maybe Disney got a clue. If they do ANYTHING to jeopardize the BILLIONS they make from Star Wars merchandising by insulting the families with children, they deserve to go down.