The Patriot’s record, and Brady’s injury, are a draw. I agree that viewership may be atypical. Hopefully.
The trend is not the NFL’s friend. Ad revenue has not grown, make-goods are up, merch sales revenue is not great, fewer butts are in the seats, ticket prices are down. And if the upcoming season tickets sales revenues aren’t good....
The NFL can’t spin this anymore. Too much sucks.