I did a twitter search for #oneless and it seems like less than a dozen people doing it. 1000s of shares though. I happened to see one with pink/purple stripes by a gal named Deb. It all seems to have started with one original guy named Scott Pappalardo.
Some one just ran it thru a “like farm” in China. A tiny room with about a thousand smartphones all running bots to “like” or “share” whatever the computer operator want to be “liked and shared”.
IOW, its FAKE internet CRAP.