Posted on 02/28/2018 11:40:42 AM PST by simpson96
Walmart is hardly known for its fashions but the discount retailer is hoping that will change at least a bit with the launch of four new house brands.
Seeing an opening in the market with the difficulties of many specialty apparel chains like J.Crew and The Gap, and a slight shift away from clothing by department stores, Walmart on Tuesday unveiled four brands: Time and Tru for women; Terra & Sky for plus-size women’s apparel; Wonder Nation for kids; and a major overhaul of its George apparel brand, imported from its British Asda chain. (The brands replace older Walmart labels Faded Glory, White Stag, and Just My Size.)
The move reflects Walmart’s bigger play for middle class shoppers with more inviting apparel beyond the basics (jeans, underwear, socks, and t-shirts) its customers have long favored, both in-store and online.
(Excerpt) Read more at fortune.com ...
That’s from The Onion, right??
I'm not so sure the majority of Walmart customers are there seeking high fashion.
I like to buy my socks there.
They’re obviously heading for the Terra & Sky section for plus-size women’s apparel.
Although, I think Terre & Sky is demeaning.
THAT’S A MAN BABY!!
Sears tried up- branding its clothes into higher fashion lines. You could buy your Craftdman mink stole conveniently right next to the paint department. It didn’t work
Good God, WTF is that?
She knows she’s an ug-mo, so instead of trying to make a silk purse out of a sow’s ear - which in her case would be impossible, she’s embracing the ugly. She’s running with it.
That is Lynn Yeager, a contributing fashion editor of Vogue and by all accounts, an icon in the twisted world of high fashion.
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