A massive number of Trump voters fit this very demographic. In fact, one could argue that Trump himself isn't a social conservative and many social conservatives came late to Trump's camp when other candidates were dispatched.
The "Roseanne Class" represents a significant group of people who, if they had an opinion one way or the other on social issues, largely sat out the culture wars, preoccupied with the more pressing concerns of keeping their heads above water after being hung out to dry by the establishment candidates of both parties.
Bingo.