Skip to comments.Consensus Grows In Meda To Stop Covering Trump's Rallies (sic, in more ways than one)
Posted on 07/09/2018 3:13:07 AM PDT by ransomnote
click here to read article
The economics of the US advertising business really couldn’t support three broadcast networks until the late 1960s.
*/rant mode ON
ABC News got the operation jump-started when they hired Harry Reasoner away from CBS News. At the time, the ABC audience research people were stunned when the numbers concerning “most liked” showed that while Uncle Walter was number one, Harry was number two.
Hiring Harry away got ABC a ratings boost which made the pay raise they gave him a bargain compared to the ad revenue jump they got from being able to charge more per ad.
Harry’s ego got the better of him, especially after the network hired Barbara Walters away from NBC as his co-anchor on the evening news. Out of that wreckage came World News Tonight with Peter Jennings in NYC, Frank Reynolds in Washington, and Max Robinson in Chicago.
What doomed that format was trying to having to divvy up the anchoring amongst the three. Robinson got unhappy real fast. Reynolds died of cancer. Jennings became “last man standing.” As “Gunga Dan” started acting weirder and weirder (”What’s the frequency, Kenneth?”), and Larry Tisch turned CBS into a closed-end fund, Tom Brokaw and Jennings battled for viewers. CBS News sank in the evening news wars.
*/rant mode OFF
Trumps rally’s are my favorite show.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.