[AnotherUnixGeek]

The victims would enter Lazo's vehicle which they believed was the rideshare car they requested.

The apps clearly identify the make, model and color of the car that will be picking you up, along with the license plate number and even a small picture of the driver. If you're so drunk that you can't even make out these details before you jump into a car, you don't need a ride home - you need help for your alcoholism.

[Persevero]

There is a reason taxis are painted particular colors (color scheme) with giant numbers visible from a distance, medallion clearly displayed, taxi light, meter, cc machine, big required stickers, etc. so even drunks can realize it’s really a cab.

Anyone can make a xerox of an Uber symbol and put it in their back windowed their car.

It would be far more difficult and expensive to make your car look like a taxi. Also the other cabbies in town would quickly turn you in as a fake cab.