Considering this is a story by a Seattle TV station about a large high school in Seattle, I doubt they thought they needed to go to lengths to identify where Ballard is. Ballard is a community in Seattle that is where the Alaska fishing boats dock (Deadliest Catch), and used to be home to a large Scandanavian community.
Poppy crap. 95% of the population can’t tell you were King County or Ballard High school are. Go to the link and there is not even a mention that Kiro7 is in Seattle or Washington for that matter. I did finally find that it was in Western Washington.
If you live there great then you get it. Otherwise it is nothing but frustration when a story like this leaves the area where the story was written.
What is a legal ID and when must I run one? Are the requirements the same for radio and television? How do I run a legal ID on my booster/translator?
Legal ID
The Legal ID lets the audience know which broadcast station they’re tuned into. Although your station’s jingles play into and out of every stop set or between each song, the public has a right to know the information that more accurately identifies the station. This will allow the public to look up information on the broadcast station that is supposed to be serving them.
Television
The Federal Communications Commission requires that all television stations must run a notice to the general public throughout the day that properly identifies the station the viewers are watching. Rules for this can be found in the FCC’s rules, namely in 47 CFR Part 73.1201.
A legal Identification must be run once each hour of broadcasting.
It must be run as close to the top of the hour as possible.
It may be run either as a break in the programming as a separate advertisement
It may be a graphic that is laid over or placed on the screen in conjunction with the programming.
It may be sponsored (run with an advertisement or a promotion)
It must include (1) the station’s call letters, (2) the channel number, (3) the city of license.
____________________________________________________________
Yet This TV station’s website does not Identify the City. They should fix the law so that it does.
A lot of the legacy media seems not to have figured out, on any story of significant interest, that most of their readers will be online and out of town.
My other pet peeve is the failure of so many people, when posting online, to date the material. Outdated and sometimes already-refuted information keeps resurfacing.