[Raymann]

I'm already a Wrangler guy so I don't have any Levi's to burn unfortunately.

[ChuckHam]

I USED to be a Levi wearing guy. No longer. Here I come Wrangler.

[Reno89519]

So, I guess what few, if any Levis that I have left need to be donated? They left the US and are manufacturing them overseas anyway. Good riddance to an iconic American brand.

[Jane Long]

Aren’t Levis made in China, now days?

[Conan the Librarian]

If it is this big an issue, why not be against ALL violence.

You can die from a knife, hammer, brick, or, a car just as quick as a gun.

[Lurkinanloomin]

I’ve always been a Wrangler guy, so this is easy for me.

[OttawaFreeper]

What a bunch of nonsense, more feel good corporate gesture politics that likely does very little or nothing towards real solutions concerning the criminal and tragic misuse of firearms.

[Leep]

I guess i won’t wear Levis on my next gun rampage..?

[Kickass Conservative]

Following NIKE down the Rabbit Hole?

[chris37]

Guns are not violent, Levi, people are violent.

Do not attempt to confuse the issue, Levis, by assigning human characteristics to inanimate objects.

Anywho, I wear cargo pants.

[deoetdoctrinae]

What great timing! I was about to head out for some new jeans. Now I know what NOT to buy.

[dinodino]

Welp, guess I’m not buying any more Levi’s jeans...

[Skywise]

Been wearing Levi’s forever - back to toughskins for me.

[fireman15]

Almost all of these name brand trademarks have all been sold to the highest bidder to help sell cheaply made Chinese crap. Everything that the owners of these trademarks do that creates controversy is just meant to get free publicity.

[PGR88]

They should work with the NRA

The NRA wants to have only properly trained gun owners and want proactive policing to prevent crime.

Will Levi Strauss team up with the NRA?

[spincaster]

Well——————— Bye

[Dogbert41]

Sure is some great opportunities for American companies to step up here lately!

[Spirochete]

Levi Strauss has been my blacklist for years because of this. This is nothing new for them. As the article says, they're "launching a series of new initiatives".

[bubbacluck]

I am against gun violence as well. I think pretty much everyone is against gun violence. The disagreement is with how one goes about stopping gun violence.

Banning the instrument is not how it will happen. There will always be violent people. Their heart needs to change and there is only one way to do this.

[Charles Martel]

Levi Strauss has been anti-gun for a long time. Since the Clinton years, IIRC, though they’ve been quiet about it for the past decade or so.

[bmwcyle]

I have not bought one of their products since the 1980s.