Posted on 09/04/2018 12:34:09 PM PDT by 11th_VA
The ongoing national anthem controversy -- and NFL players potential continuing protests -- might influence TV networks ad pricing in the early part of the season. Jeff Greenfield, COO C3 Metrics, a media measurement company, said in an email: "NFL CPMs [cost per thousand viewer prices] will likely drop in the first quarter of "Sunday Night Football" and "Monday Night Football" because large advertisers want to avoid controversy on those high-profile nights at all costs as [President] Trump will likely beat his twitter drum.”
He added: “[This] will free up the inventory surrounding the national anthem, causing CPMs to drop in that limited window. It's yet to be seen what happens to NFL ratings this year before we see major ad dollar shifts to college football."
Last season, President Trump voiced anger toward NFL players who knelt during the national anthem. He said those players should be fired.
Against sinking national TV viewership of around 10% last season, the NFL still posted a 10% gain in advertising revenues versus 2016.
(Excerpt) Read more at mediapost.com ...
Yes he is! Although, I had developed a soft spot for Jalen because before this year he always seemed to have a smile on his face.
Same here as a Buckeye fan, er my Bungles... I have a brother-in-law defending the Ben-gals because he says they won’t put up with that crap.... I haven’t seen any NFL game or highlights for two years. I am worried about college football being affected and will give it up if the America haters play at The OSU.
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