[usconservative]

Great question, I'd not considered that. I'd imagine if they had enough cash reserves they could do it to prop up their stock price, that would mean a sustained drop in price over time, forcing Nike to keep buying back stock would deplete their cash reserves. Once cash reserves are gone stock price decline would ensue.

So that would make the follow-up question to your question is: how much cash reserves does Nike have? A look at their quarterly reports would tell us that, unfortunately, we won't know until next quarter if they're depleting them.

[mewzilla]

The NFL gets Kaepernick off its back without copping to anything, and if Nike’s buying back its stock, Nike might be happy to see the stock price tank short-term to get more bang for its buck.

[mewzilla]

Where’s a leaker when ya need one, eh?

I bet the NFL’s and Nike’s comms on this subject, in-house and between, would make very interesting reading.