Thay bet appears to be paying off as their stock price has recovered from its initial three billion dollar loss .... that’s a sad statement to have to make.
Besides... Nike leadership agrees with him.
No PR executive would risk losing 1/2 of their customer base when there are numerous apolitical athletes who could represent them very well. PR’s job is to attract customers, not repel them. What cereal ever sold well with a turd on the box?
What is obvious is that the people in charge at Nike have let their ideology outweigh their business sense - big time. Heads will roll before this is over. The CEO & head of PR are doomed. Shareholders will see to that.
From the customer perspective, it is much easier to NOT buy something than to go & buy it. I very much doubt that Kapernick’s admirers will make up for 1/2 the country outraged by him. Boycotters have very long memories*, however fickle shoppers do not.
* I haven’t eaten at Hardee’s since 1962 - they food poisoned me & my family.