From the article: “The film does have a Facebook page, but paid advertising helps more people see the posts. McAleer said from what he has read on technical blogs about Facebook analytics, as few as 2 percent of the people who like a page see its posts – unless the page pays to “boost” the post.”
So basically they are allowed a facebook page and attempted to pay for ads to get additional exposure, but their ads were rejected.
And you don’t think anyone might have checked that out ahead of time
as perhaps part of a business plan? It came as a surprise?
Does this mean they made an assumption that Facebook would
accommodate their advertising? Without checking in advance?
Ok.