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Payless sold discount shoes at luxury prices --- and it worked
CBS News ^ | Nov. 29, 2018 | Megan Cerullo

Posted on 11/30/2018 7:34:37 AM PST by rickmichaels

click here to read article


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1 posted on 11/30/2018 7:34:37 AM PST by rickmichaels
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To: rickmichaels

Hysterical!


2 posted on 11/30/2018 7:37:57 AM PST by BobL (I eat at McDonald's and shop at Walmart - I just don't tell anyone.)
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To: rickmichaels
So-called fashion influencers – essentially trendsetters that regular consumers look to for style cues...

Well, consumers, there's you're problem. You're looking for advice from someone paid to sucker you.

3 posted on 11/30/2018 7:39:07 AM PST by mewzilla (Is Central America emptying its prisons?)
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To: rickmichaels

Honestly, most of the time you’re paying for Brand names, not quality of construction. There’s just a few brand names I hold in high esteem only because they actually deliver quality of construction.


4 posted on 11/30/2018 7:39:41 AM PST by BBQToadRibs
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To: rickmichaels

Huh?

“We scammed people with cheap goods” is good advertising?


5 posted on 11/30/2018 7:39:43 AM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: rickmichaels

The indisputable and beguiling power of branding and marketing. An object lesson from the modern age.


6 posted on 11/30/2018 7:40:17 AM PST by nwrep
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To: ifinnegan

DUPED....LOL


7 posted on 11/30/2018 7:40:45 AM PST by mplc51
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To: BobL

Yes, hysterical.

I have no sympathy for utter inexcusable ignorance in consumers. Who pay’s even half of that for shoes?

There are certain brands that I know which are worth more than the average price (Older Florsheim, Allen Edmonds, etc), but unless you are keyed in, you deserve the soaking you get.


8 posted on 11/30/2018 7:40:45 AM PST by fwdude (Forget the Catechism, the RCC's real doctrine is what they allow with impunity.)
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To: ifinnegan

That’s what I was wondering.


9 posted on 11/30/2018 7:41:46 AM PST by mewzilla (Is Central America emptying its prisons?)
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To: rickmichaels

Doesn’t surprise me they were able to pull the wool over their eyes with a little upscale marketing and a fancy store. Also, shoes are like eye glasses, furniture and jewelry...the markup is obscene.

PT Barnum was right.


10 posted on 11/30/2018 7:41:52 AM PST by V_TWIN
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To: rickmichaels

“A fool and his money are soon parted.” That’s what they say, anyway.


11 posted on 11/30/2018 7:42:58 AM PST by D_Idaho ("For we wrestle not against flesh and blood...")
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To: V_TWIN

“PALESSI”

That’s hilarious. lol


12 posted on 11/30/2018 7:42:59 AM PST by V_TWIN
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To: rickmichaels

Some people are born just to be customers.


13 posted on 11/30/2018 7:43:25 AM PST by Alberta's Child ("The Russians escaped while we weren't watching them ... like Russians will.")
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To: ifinnegan
“We scammed people with cheap goods” is good advertising?

From the article:

The shoppers got their money back, but were allowed to keep the shoes.

They weren't scammed at all. Payless convinced them brilliantly. That was the whole point of the exercise.

14 posted on 11/30/2018 7:44:14 AM PST by rickmichaels (I shouldn't have to press 1 for English)
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To: fwdude

I have huge feet and circulatory issues. I will pay through the nose for well-made, well-fitting footwear that I’ll wear for years, style be damned.


15 posted on 11/30/2018 7:44:29 AM PST by mewzilla (Is Central America emptying its prisons?)
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To: mplc51

“DUPED”

The same people that voted for obama and his ilk no doubt.


16 posted on 11/30/2018 7:44:36 AM PST by V_TWIN
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To: rickmichaels
Great article! It's amazing how much people are willing to pay for a product when they think it is upscale and exclusive to the wealthy.

The wine industry is a good example. I love it when they do those blind tests with $6 wine and $200 wine and more often then not, the wine snobs go with the $6 wine.

I belong to a wine club called Splash that ships me 15 bottles of wine a month for about $89 (includes shipping). That's $6 a bottle. But the wines are not normally what you would find at the store so they have that "exotic" flair to them. People who come visit me think I'm a really sophisticated connoisseur but I don't know jack about these wines. I just know that for $6 a bottle, it tastes pretty good and I don't mind pouring my guests a second or third glass - it's cheap enough!

17 posted on 11/30/2018 7:44:36 AM PST by SamAdams76 ( If you are offended by what I have to say here then you can blame your parents for raising a wuss)
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To: rickmichaels

So, they’re selling gangster athletic shoes?


18 posted on 11/30/2018 7:46:18 AM PST by fwdude (Forget the Catechism, the RCC's real doctrine is what they allow with impunity.)
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To: fwdude

Same people who vote democrat in LA.


19 posted on 11/30/2018 7:47:06 AM PST by mplc51
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To: rickmichaels

Basically repeating the wine study where “two-buck chuck” was positioned as rare expensive wine served to elitist aficionados.


20 posted on 11/30/2018 7:47:59 AM PST by HonkyTonkMan
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