Somehow, Mel Gibson managed to do quite well with “The Passion”.
If it’s good, and espoused Christianity as a positive force; people will swarm to see it.
The critics panned The Passion of The Christ - one with the Chicago Tribune said, “If I were a Christian, I’d be appalled to have this primitive and pornographic bloodbath presume to speak for me.” But Gibson had enough name recognition to pull people in to see it.
I’m not suggesting this film is equal to Gibson’s, just noting an arbitrary rating used to reduce audience appeal on a Christian film. I wonder how this film would do if it had someone with Gibson’s name recognition attached to it.