CBS of the 60s was all country fare (Petticoat Junction, Andy Griffith, Beverly Hillbillies, etc) and they were dominating the ratings but the boss wanted to be viewed as erudite by his peers in the intelligentsia and was embarrassed about the rural nature so he cancelled all of them and replaced them with a slate of shows which were meant to highlight leftwing values like All in the Family. Of course, to his chagrin Archie was the breakout star everyone loved, not meathead. But at least he didnt have a southern accent.
Then somehow a rural show about a couple of brothers driving around and doing good deeds while being chased by dopey lawmen slipped past him and became a giant hit. Must have driven him insane.