Audi names its new car 'turd': German firm's e-tron tag is very close to French word for 'excrement'

Daily Mail Online ^ | 2/5/2019 | Sara Malm

[QBFimi]

Let’s see if I can win the “geezer” prize:

In the early ‘60s I worked for a New York ad agency’s Miami branch. The story was that “Big John Chili” was about to expand their sales into Canada, and thought they’d capture a bit more of the Quebec market if the label was also in French. So the cans were subtitled “Gros Jean Chili”. Trouble is, that’s a slang French Canadian expression:

“Big Tit Chili”

[Fresh Wind]

[bgill]

It should go over well in San Francisco.

[Dennis M.]

The Audi 100LS was probably a bigger etron.

[RedMonqey]

What the Hell is that ???

[Neidermeyer]

Reminds me of Chevy Nova sales in Mexico.
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That was my thought too ,, Chevy was always a distant #2 to Fords Falcon ,, they meaning of No Va is “no go” but they never made the connection or bothered to change the name...

[Neidermeyer]

I you buy one of these Audi’s make sure you get the extended warranty..
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It’ll probably be Audi’s most reliable model without the complicated turbo engines with bad electronics...

The way to avoid warranty problems on an Audi (or BMW) is to buy a Toyota or Hyundai.

[grey_whiskers]

There was also the Toyota MR2 a number of years ago:

"emm" "err" "deux"

"mere-deux"

"merde"

[Clutch Martin]

“The child’s name was LaTrine”

I have known a couple of ladies named LaTrinas over the years and I think one of them was from New Orleans. I do not know if if that is where you’re from but your username suggests it might be.

[Celerity]

Reminds me of the MR2. In French “Merdeux” or , “Sh!tty”

They needed to name it the MR Sport(if)

Seems lots of things translate to poop in french.

[Hot Tabasco]

I’m in Michigan

[NativeSon]

Still a good story

[I want the USA back]

You have to look up words in ALL languages to see if it’s bad in ONE of them. Actually, you’re screwed before you start, since certain middle-easterners will claim you’re insulting their god no matter what you say.

[jjotto]

Yep.

Jaguar has the E-pace SUV, but it’s not electric. The Jaguar electric SUV is called the I-pace. Go figure.

[WKUHilltopper]

Buy an Audi e-tron...now with corn or peanut options.

[Fresh Wind]

I have no idea, but it probably goes well with this...

[Fresh Wind]

“Cheap, fast, and easy”

LOL!

[Bloody Sam Roberts]

What the Hell is that ???

Looks like Chinese coffee.

[Yulee]

As was swiftly discovered by francophones around the globe, ‘e-tron’ is very similar to the French word ‘ètron’.
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Actually they could have named it “Mist”. Sounds good until it is realized that mist is the German word for horse manure. Still Mist sounds like a good name for it.

[NorthMountain]

Hmmm ... that stuff would go well with :