You decide your weed is better than everyone else’s. And you charge too much for it.
It is not cheap to produce and get licenses for. Since it is inhaled into your body, there are very strict measures on its production—the same way that distillers have to meet health and content standards.
I am sure Whoopi thought it would be a slam dunk. But weed heads are discerning.
Weed today is assayed for THC content
You can’t just claim it
And folks like different strains
Most cultivators advertise the strength of their strains and mumbo jumbo about what it does for you
No question though sativa is an up high and was what most Americans over 55 remember
Indica and Hybrids are more could and sleepy highs
If that makes any sense
Even I could discern that in around 1976 when I first saw seedless indica marijuana