Posted on 11/23/2020 11:27:53 AM PST by EdnaMode
The 2020 American Music Awards delivered a big decline in rating and total viewership from last year, falling to record lows in both measurements.
Last night’s awards show, which was hosted by “Empire” star Taraji P. Henson and saw Taylor Swift, The Weeknd and Dan + Shay emerge as the big winners, averaged a 0.9 rating among adults 18-49 and around 3.8 million total viewers. That represents a 50% rating decline and a 43% loss in total viewership. For comparison, last years AMAs were down only 4% on the year prior in the ratings column, and in fact gained around 200,000 viewers from 2018. Its “America’s Funniest Home Videos” lead-in scored a 0.5 rating and just under 4 million viewers.
Of course it needs to be mentioned that those historically small AMA numbers aren’t really particularly surprising given that awards shows are tumbling almost across the board of late. For instance, earlier this year the Oscars fell 20%, the Emmys around 9%, the ACM Awards over 30%, the Billboard Music Awards 55%, and the CMAs 30%.
(Excerpt) Read more at variety.com ...
Television in all its forms is a wasteland.
Well, this one reason why we have decent used vinyl shops to go to instead.
Correct. It was a guaranteed preach fest.
The “popular music” really sucks these day.
In order to find anything worth listening to, you have to listen to old stuff or else hunt up the current stuff that “doesn’t sell”. Some of that stuff is pretty good. But it won’t win any awards. Because, you know, it’s not popular.
Garbage culture, garbage music.
Seems a lot of celbmusicians have manged to alienate half their fans so.........
Nope, especially virtually
Unfortunately the ratings will never reach zero but as long as they are trending down I am happy.
On a side note I was watching one of those memorial videos on YouTube, one that was listing which celebrity died in 2020. Part way through it I realized I did not recognize most of the “celebrities”. Sure, I recognized the ones I grew up with but any who became famous since around 1990 I just did not know.
I wonder if others have had the same experience.
The age of "greats" has passed.
Then it will have to fall without me. I haven’t watched these circle jerk joke award shows for over two decades.
I saw part of it. It’s the incoherent music they make awards for.
Americans don’t want to see rich celebrities awarding themselves participation trophies and lecturing the masses and insulting our President and those who voted for him.
Ask the NFL and NBA, how insulting their audiences has worked out for them.
Didn’t even know it was on...nor do I care.
Less and less talent in the entertainment industry these days...and less and less entertainment. Everything has been politicized and degraded into glorifying bizarre, deviant behavior.
Not enough.
Sorry, I don’t do Rap.
Yup. Lousy music and celebrity preaching. A formula for very few viewers.
So how much lower do the ratings on awards shows have to fall before they get canceled, due to lack of interest?
Maybe they should have a server farm streaming these awards shows for “talent” that noboby actually listened to
https://en.wikipedia.org/wiki/American_Music_Awards_of_2020
Streaming has replaced album or even singles sales and is 80% of the industry revenue and is more bogus than the 2020 presidential election.
Category: Collaboration of the Year
Cardi B featuring Megan Thee Stallion – “WAP”
How do they nominate a song that cannot be played on radio or television or sold to minors?
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