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Unilever to remove ‘normal’ from beauty products packaging
Associated Press ^ | March 9, 2021

Posted on 03/10/2021 10:54:33 AM PST by Olog-hai

Consumer goods conglomerate Unilever said Tuesday it will no longer use the word “normal” to advertise and package its beauty and personal care products and will ban the excessive photoshopping of models as part of its inclusivity policy.

The company, which owns skincare brands like Dove and Simple and haircare brands like TreSemme and TIGI, said the word “normal” will be removed from the packaging of at least 200 products within a year.

It also said it will increase the number of advertisements featuring people from diverse groups, and that it will not “digitally alter a person’s body shape, size, proportion or skin color in its brand advertising.”

Many skincare and hair products use phrases such as “for normal skin” or “normal hair,” and Unilever says its global research suggests that using “normal” as a descriptor “makes most people feel excluded.” …

(Excerpt) Read more at apnews.com ...


TOPICS: Business/Economy; Society
KEYWORDS: cancelculture; getwokegobroke; normal; unilever
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1 posted on 03/10/2021 10:54:33 AM PST by Olog-hai
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To: Olog-hai

Use this instead. That's what they want.

2 posted on 03/10/2021 10:57:14 AM PST by ClearCase_guy ("I see you did something -- why you so racist?")
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To: Olog-hai

For more commentary on this:

https://freerepublic.com/focus/f-news/3940838/posts

Some comments are pretty good too.


3 posted on 03/10/2021 10:57:19 AM PST by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this?)
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To: Olog-hai

Good grief! Corporate idiots.


4 posted on 03/10/2021 11:01:10 AM PST by higgmeister ( In the Shadow of The Big Chicken )
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To: Olog-hai

The Snowflake skinheads with the shower curtain ring earlobes sure have a problem with normality.


5 posted on 03/10/2021 11:02:38 AM PST by FlingWingFlyer (You can vote your way into socialism but you have to shoot your way out of it.)
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To: Olog-hai

Another jab at those of their customers who are melanin challenged. Heaven forbid some of our population wouldn’t feel “included” if they read whose skin/hair the product’s use is geared towards.

So completely weary of all the t.v. and printed media ads which feature the crowd which must be “included”. Another “Get Woke - Go Broke” saga.


6 posted on 03/10/2021 11:08:39 AM PST by taxpayerfatigue (Taxpayer Fatigue)
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To: Olog-hai

What about people such as Dr. Fauci, who talk of when life will get back to normal, and a return to normality? So now it’s verboten to talk of normal situations or circumstances?


7 posted on 03/10/2021 11:09:05 AM PST by Dilbert San Diego
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To: Olog-hai

Wow The 4 people in the world who care about this are probably over the top happy right now.


8 posted on 03/10/2021 11:10:35 AM PST by Ndorfin (Kitties,titties, and fiddies oh, and no sickies)
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To: ClearCase_guy; Olog-hai

LOL!

I would not be surprised to see that picture in beauty products to normalize ugly.

Oops, my bad. I didn’t mean to use the word “beauty”. So insensitive of me!


9 posted on 03/10/2021 11:17:38 AM PST by aquila48 (Do not let them make you care! Guilting you is how they control you. )
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To: aquila48
Maybe something like this?


10 posted on 03/10/2021 11:21:40 AM PST by Olog-hai ("No Republican, no matter how liberal, is going to woo a Democratic vote." -- Ronald Reagan, 1960)
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To: Olog-hai

How about Regular gasoline?


11 posted on 03/10/2021 11:55:40 AM PST by Scrambler Bob (This is not /s. It is just as viable as any MSM 'information', maybe more so!)
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To: Olog-hai

Unilever supports the Iran nuke deal and removal of sanctions.

I go out of my way not to buy anything made by a Unilever owned company.


12 posted on 03/10/2021 11:56:42 AM PST by mewzilla (Break out the mustard seeds. )
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To: Olog-hai

I gave up my Dove soap for Dr. Squatch.


13 posted on 03/10/2021 11:58:09 AM PST by EQAndyBuzz (Keep the Faith. Everything happens for a reason.)
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To: Olog-hai
From this past June...

Unilever Continues Work in Iran While Targeting Facebook for ‘Divisiveness

14 posted on 03/10/2021 11:58:20 AM PST by mewzilla (Break out the mustard seeds. )
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To: Olog-hai
" . . . it will increase the number of advertisements featuring people from diverse groups . . . "

Translation: it will increase black models from 25% to 50%, LGBTQ models from 5% to 20%, and Muslim models from 1% to 8%. No models identifiable as Christians will be included.
15 posted on 03/10/2021 12:09:05 PM PST by Steve_Seattle
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To: Olog-hai

Ellie Mae?


16 posted on 03/10/2021 12:26:22 PM PST by nikos1121
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To: Olog-hai

Normal, the new “N” word, because it triggers those who are NOT.


17 posted on 03/10/2021 12:29:08 PM PST by JimRed (TERM LIMITS, NOW! Build the Wall Faster! TRUTH is the new HATE SPEECH.)
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To: Olog-hai

I hope Unilever replaces “normal” with “racist.” At least this would be an honest reflection of their position.


18 posted on 03/10/2021 12:30:19 PM PST by cockroach_magoo
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To: Olog-hai

Advertising now is about as diverse as the NBA.


19 posted on 03/10/2021 12:51:25 PM PST by Midwesterner53
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To: Midwesterner53; MinuteGal

Lady Gaga now has a new makeup line and is selling her products on Amazon. In the picture Ads promoting her new product sold on Amazon, are transgenders, women, and hetero but gay I assume men, all wearing her makeup to promo her makeup line. So, no more beauty makeup for women. Oh no, now it is being advertised for the “it” generation, overtly promoting her product line to all sexes, he, she, it. Check it out on Amazon and behold the glory of her AD campaign.


20 posted on 03/10/2021 10:03:09 PM PST by flaglady47 (Donald J.Trump, President in 2024 - DeSantis for VP)
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