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Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend. Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself.
threadreaderapp ^

Posted on 06/28/2021 6:25:09 AM PDT by mylife

The Sriracha story traces back to the 1930s.

In a Thai town called Sri Racha, a housewife named Thanom Chakkapak created a paste of chili peppers, distilled vinegar, garlic, sugar and salt.

Variations of this recipe have travelled across the globes in the decades since.

2/ One variation was created by David Tran, a major in the South Vietnamese army.

In 1978, the Tran family joined 3k+ refugees and fled Communist Vietnam on a Taiwanese boat called the Huey Fong (means "Gathering Prosperity”). The boat inspired the business name Huy Fong Foods. Image 3/ Tran landed in the US and ended up in LA.

At the time, Sriracha was absent from California. So Tran brought his recipe, swapping out chilis for a local ingredient: jalapeños.

He filled recycled baby jars and sold product out of a Blue Chevy Van, making $2.3k the first month. Image 4/ To really make the product stand out, Tran slapped a Rooster logo on everything he sold.

Why? He was born in 1945: The Year of the Rooster.

He would later design the famous squeeze bottle and added a green cap as a sign of "freshness". Image 5/ The sauce's popularity took off in the early-1980s among Asian restaurants and grocers. He kept upgrading manufacturing to meet demand:

7/ With so few ingredients, Tran prioritizes the best ones to win the market.

Timing fresh jalapeños is tough: the ripening window (green to red) leaves no room for error.

Due to the harvesting seasons, Huy Fong may make a whole year's supply of Sriracha in a 10-week span. Image 8/ For 28 years, Huy Fong was able to maintain its exacting quality standards with one exclusive jalapeño supplier.

(Excerpt) Read more at threadreaderapp.com ...


TOPICS: Business/Economy; Chit/Chat; Food
KEYWORDS: americandream; entrepreneur; food; hotsauce; sriracha; success
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To: tubebender

salsa casera rocks!


41 posted on 06/28/2021 8:50:15 AM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: Openurmind
"Sam Walton..."

The Walton family are the wealthiest people in five US states.

42 posted on 06/28/2021 10:35:17 AM PDT by blam
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To: blam

Yes, But it was Sam who started very small and built it up with common sense. But the kids are not Sam Walton. He made himself and his family rich with his common sense business practices. He would roll over in his grave right now if he knew how they are operating. He was an American and a hard working patriot.

Should take the time to read that link I shared...


43 posted on 06/28/2021 11:03:55 AM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: left that other site

When I first got married we lived down wind from a bread and bakery plant, visiting friends loved it, with in a couple of months I wanted puke continuously. Found a new home shortly there after.


44 posted on 06/28/2021 12:44:03 PM PDT by MAAG (for the things which are seen are temporal, but the things which are not seen are eternal)
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To: MAAG

Yep...too much of a good thing!


45 posted on 06/28/2021 3:00:45 PM PDT by left that other site (If you do not stand firm in your faith, you will not stand at all. (Isaiah 7:9))
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