If one steers clear of controversy, YouTube offers an amazing opportunity to build a cottage industry around one’s knowledge, hobbies, interests (or to benefit from the resulting channels as a viewer).
A treasure trove of historic entertainment moments, too. Not that these are exclusive to YT, but easy to find there. Dizzie Gillespie live in 1964, for example.
Youtube’s value as a company is based on the number of users.
That’s entirely voluntary.
Google itself is hard to stear clear of because it’s used by many businesses for both hardware and software reasons.