It references a new factory and if they are making them in England, I’m good with it being called a BSA. My modern Triumph was built in Hinckley. It certainly is a British bike when it comes to ordering parts and accessories!
That helps a bit. :)
I would like to see them break from the trend of copying rice rockets and produce some retro classics. Computerized engine management, fuel injection, and integrated trans on a copy 50 Gold Star so it meets smog regs would be cool as hell.
Ever ride one? They have the torque of a Harley, but it will out rev a Harley. Fun as hell and will haul a big guy around even faster.