Soon, a car will be a “service” you subscribe to (you will be nickled and dimed for every little thing) and not something you own.
Yup. Owning nothing. Being Happy. Being a good Party Member.
Not soon, NOW.
BMW (in 2020) wants customers to pay a subscription fee to use features the car already has installed, like a heated steering wheel or adaptive cruise control
In July, BMW plans to launch a comprehensive software update on compatible cars that includes digital personalisation and on-demand functions. The way it works, the automaker explained via a press release, is that BMW will provide the car’s necessary hardware and software during assembly so that, later on, it can be activated according to the buyer’s preference. BMW envisions a situation where, for example, if one customer wanted a feature that wasn’t requested when they bought the car, it can be added afterward. And if that car came into new ownership with someone else, that new owner could also activate the features that they want.