Free Republic
Browse · Search
General/Chat
Topics · Post Article

Selected Key Findings: Avoid Misinformation and Achieve Greater Efficiency

    Until now, digital advertisers concerned about ad placements on unreliable news have been stuck between two bad choices: Either risk ad placements

    Based on NewsGuard’s data, the brand removed numerous unreliable sites from its allow list and added thousands of new, highly trusted local and national news sources. on misinformation sources or block credible news with overly broad keyword-based solutions

    As COVID-19 misinformation began to spread in 2020, the problem became more acute and urgent for many advertisers.

    NewsGuard partnered with IPG Mediabrands and a top programmatic advertiser to test a new solution to the problem: Using NewsGuard’s journalist-curated news source credibility ratings dataset to expand the brand’s “Allow List,” including previously excluded news sources with high NewsGuard trust scores based on nine journalistic criteria.


1 posted on 01/27/2022 5:39:26 AM PST by ptsal
[ Post Reply | Private Reply | View Replies ]


To: ptsal; generally; bitt; ransomnote

NewsGuard—The Social Impact Report:::
https://www.newsguardtech.com/wp-content/uploads/2022/01/NewsGuard-Social-Impact-Report-1.21.22.pdf


2 posted on 01/27/2022 5:40:25 AM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

So I clicked on the link and I have absolutely no idea how this product helps me.


3 posted on 01/27/2022 5:41:24 AM PST by JonPreston (Q: Never have so many, been so wrong, so often)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

Every single day we get more and more Soviet.


5 posted on 01/27/2022 5:42:34 AM PST by Lazamataz (He who does, does not talk. He who talks, does not do.)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

Adblockers are the unsung technological heroes of the internet. If you aren’t using one, you’re part of the problem.


7 posted on 01/27/2022 5:45:29 AM PST by Houserino
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

Another outlet of the Ministry of Propaganda.


9 posted on 01/27/2022 5:51:58 AM PST by Lurkinanloomin ( (Natural born citizens are born here of citizen parents)(Know Islam, No Peace-No Islam, Know Peace)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

“NewsGuard’s journalist-curated news source credibility ratings dataset…”

There is no license, degree, or basic requirement of any sort needed to be a “journalist.”


10 posted on 01/27/2022 5:52:13 AM PST by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

Supporting journalism: They can kiss my ass.

Journalism has destroyed itself by willingly and compliantly becoming a tool of the left, not only complying with the Left, but overtly collaborating with them.

Screw them. They can all rot in Hell.

Like that old joke “What do you call a busload of lawyers going over a cliff? A good start.” I see as a direct corollary the question: “What do you call the Washington Post going out of business and putting every employee of them out on the street?


11 posted on 01/27/2022 5:56:10 AM PST by rlmorel (Nothing can foster principles of freedom more effectively than the imposition of tyranny.)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

Lol this company is a joke. It just signed an agreement with the federation of teachers that they can all be fact checkers. Hard leftist company pushing censorship.


12 posted on 01/27/2022 6:11:01 AM PST by DesertRhino (Dogs are called man's best friend. Moslems hate dogs. Add it up....)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

Planned economy, planned news.


14 posted on 01/27/2022 6:34:10 AM PST by Bloodandgravy (Liberty and democracy are eternal enemies.)
[ Post Reply | Private Reply | To 1 | View Replies ]

To: ptsal

LOL ... Newsguard (CNN)


16 posted on 01/27/2022 8:15:37 AM PST by ShawnShawntheLeprecaun
[ Post Reply | Private Reply | To 1 | View Replies ]

Free Republic
Browse · Search
General/Chat
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson